What is “ROI”?

Since our business is called “Mission ROI,” it seems appropriate to ask a simple question: So, just what is “ROI”? How do YOU define “ROI”? It is usually translated as “return on investment.” Investment of what? I like the way Entrepreneur.com translates it: “Return on investment, or ROI, is the most common profitability ratio.” It is a tool that can be used many different ways to measure the profitability of an organization. While “ROI” is mostread more…